Monday, February 16, 2009

Change comes fast

Corporate Life

Let's face it, no one likes change. But hey, this huge world around us is in a constant state of flux, and as the theme of this blog suggests, you need to do something about it eventually, or you'll be faced with an ever increasing mound of chaos.

ice age cavemanBut change, and being able to react and adapt to change, has become one of the most important things these days. Sure, a long time ago, you might have been able to go an entire lifetime without ever having to change. You would have gotten up in the morning, tightened up your loincloth, grabbed your spear, and gone out looking for something to kill with the rest of the boys. Next morning, same thing. Following morning, same thing. And then one day, you either didn't wake up (unlikely), or one of those edible things that you were trying to kill, put you on the dinner menu instead (more likely). However, many, many generations later, it got cold, and the hunting went for crap, so your offspring had to follow the herds South in order to feed the family and keep from freezing to death. But there were probably some that resisted the move - too stubborn, too old, or too slow to react - and those knuckle-draggers paid for their obstinacy with their lives.

Today, those external forces that require us to make change come at us much more frequently, and from so many more angles. As I had written about before, technology brings issues and challenges to us faster, but it also allows us to react more quickly to them. As an example, I went looking for something today that might have taken weeks to find out or confirm through our competitive analysis team, but instead uncovered the answer in a matter of minutes with a quick Google search. Rather than wait for someone to present me the data, or get in queue for an answer that might never have come, I chose to act instead. Was it my job to become a competitive analyst? Probably not. But to exceed the ever-increasing goals set out for each of us, we need to find new ways to adapt and react. We all have to do more with less, and do jobs that were previously outside our scope of work. If we were all to let our past behaviour dictate our future actions, we will surely fail.

End result? We all have to move at a pace of change that we previously thought was not possible, or risk being left behind in the cold.